Radio West Side

Advertise

Connect your brand to urban culture

Collecting
Tracked impressions
Collecting
Registered clicks
Collecting
Aggregate CTR
Collecting
Artists in catalog
Main track for producers

Your hip-hop event enters the global agenda and can become an Ads Engine campaign.

Free events go to review. Paid packages unlock highlights, exclusive pages, artist line-up cards and commercial inventory.

FreeR$ 0

Public submission, scraping and human review.

SimpleR$ 100

Regular card with small image on the agenda.

PremiumR$ 600

Card Plus, text, tickets and exclusive page with artists.

EnterpriseR$ 6.000

Top highlight, banners, programming, social and coverage lead.

B2B Westside Ads Engine

Cultural advertising with real data, without breaking the listener experience.

The commercial layer already works with persistent campaigns, approved creatives, inventory, delivery events and reports. When there is not enough public volume, the page shows "Collecting" instead of inflating numbers.

Collectingenabled slots

Inventory per slot

Campaigns can enter as banner, superbanner, advertorial, audio spot and cross-activations without freezing the player.

Collectingserved decisions

Measurable delivery

The Ads Engine records decision, visible impression, click, complete play and estimated cost per placement.

Collectingcomplete plays

Exportable report

The OPEC panel already exports CSV with campaign, page, format, region, CPM, impressions, clicks and completions.

Source: Ads Engine + Westside catalogLast 30 days · public data
Commercial briefing

Enter with a campaign already structured for media, culture and performance.

The request is persisted in the Ads Engine for the commercial team to transform into a campaign, review formats, validate final link and track delivery via shareable report.

Persistent briefingProof link per campaignReport without exposing sensitive data

MEDIA FORMATS

Digital Banner

24/7 visual presence on WebTV and portal. Static or animated banners with automatic rotation and impression/click tracking.

  • Header / Footer728×90px · ≤50KB · JPG/PNG/GIF
  • Rotating Square400×400px · ≤50KB · JPG/PNG/GIF
  • Super Banner (Slider)1200×400px · ≤150KB ou vídeo MP4 ≤2MB (15s)
  • Fullscreen Overlay1920×1080px · ≤300KB ou vídeo MP4 ≤5MB (15s)

Radio Spot

Professional audio insertion between programming blocks. Production included with WSR team voiceover.

  • Spot 15"MP3 · ≤2MB · Rotativo ou horário fixo
  • Spot 30"MP3 · ≤3MB · Rotativo ou horário fixo
  • Spot 60"MP3 · ≤4MB · Horário determinado
  • Frequency6x to 30x per day

Program Sponsorship

Naming rights + exclusive jingle in original programming. Your brand associated with the most engaging content.

  • FormatNaming + intro/outro jingle
  • DurationMonthly or quarterly
  • BonusLive mention + social posts + badge
  • ProgramsDá o Papo · O Giro · RAP Hour

Advertorial / Native Ad

Sponsored content integrated into the news portal with organic distribution, permanent SEO and editorial badge.

  • Advertorial600 to 1,000 words + images
  • Native AdArticle + feed highlight + social
  • Headline + NativePortal top + full article
  • DistributionPortal + social + newsletter

Cross-Media & Video

Multi-platform presence with assets for Instagram, YouTube, TikTok, Facebook and X. Static or animated formats.

  • StaticJPG/PNG image adapted per platform
  • AnimatedMP4 video up to 15s · 1080×1080 (Feed) or 1080×1920 (Stories)
  • Sponsored PodcastParticipation + YouTube + clips
  • Event CoverageProgramming + website + social media

WHY WESTSIDE?

Qualified Audience

Audience aged 18-34, urban, connected, opinion leaders and active consumers of culture, fashion and technology.

Multi-platform

Simultaneous presence on website, YouTube, Twitch, TikTok, Instagram, Spotify and iOS/Android apps.

No Middlemen

Direct relationship with the Westside commercial team. Transparent negotiation, no intermediary agencies.

Credibility

10+ years of continuous operation. Reference in the national Hip-Hop scene with coverage of major festivals and artists.

TECHNICAL SPECIFICATIONS

All formats below are accepted by our OPEC system. Materials outside specifications may be rejected or reprocessed.

Static Banners

FormatDimensionsMax WeightEncoding
Leaderboard (Header/Footer)728 × 90px≤ 50KBJPG, PNG, GIF
Rotating Square400 × 400px≤ 50KBJPG, PNG, GIF
Super Banner (Hero)1200 × 400px≤ 150KBJPG, PNG, WebP
Fullscreen Overlay1920 × 1080px≤ 300KBJPG, PNG, WebP

Video Banners

FormatDimensionsMax WeightEncoding
Animated Hero Banner1920 × 400px≤ 2MBMP4 (H.264), max 15s
Fullscreen Ad1920 × 1080px≤ 5MBMP4 (H.264), max 15s
Cross-Media Feed1080 × 1080px≤ 3MBMP4 (H.264), max 15s
Cross-Media Stories1080 × 1920px≤ 3MBMP4 (H.264), max 15s

Audio / Spots

FormatDimensionsMax WeightEncoding
Spot 15"≤ 2MBMP3 (192kbps+)
Spot 30"≤ 3MBMP3 (192kbps+)
Spot 60"≤ 4MBMP3 (192kbps+)
Jingle / Intro≤ 6MBMP3 ou WAV

Let's Talk Business?

Send an email with your business details, target audience and objectives. We'll return with a custom media kit within 24 hours.