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FORMATOS DE MEDIOS
Digital Banner
24/7 visual presence on WebTV and portal. Static or animated banners with automatic rotation and impression/click tracking.
- Header / Footer728×90px · ≤50KB · JPG/PNG/GIF
- Rotating Square400×400px · ≤50KB · JPG/PNG/GIF
- Super Banner (Slider)1200×400px · ≤150KB ou vídeo MP4 ≤2MB (15s)
- Fullscreen Overlay1920×1080px · ≤300KB ou vídeo MP4 ≤5MB (15s)
Radio Spot
Professional audio insertion between programming blocks. Production included with WSR team voiceover.
- Spot 15"MP3 · ≤2MB · Rotativo ou horário fixo
- Spot 30"MP3 · ≤3MB · Rotativo ou horário fixo
- Spot 60"MP3 · ≤4MB · Horário determinado
- Frequency6x to 30x per day
Program Sponsorship
Naming rights + exclusive jingle in original programming. Your brand associated with the most engaging content.
- FormatNaming + intro/outro jingle
- DurationMonthly or quarterly
- BonusLive mention + social posts + badge
- ProgramsDá o Papo · O Giro · RAP Hour
Advertorial / Native Ad
Sponsored content integrated into the news portal with organic distribution, permanent SEO and editorial badge.
- Advertorial600 to 1,000 words + images
- Native AdArticle + feed highlight + social
- Headline + NativePortal top + full article
- DistributionPortal + social + newsletter
Cross-Media & Video
Multi-platform presence with assets for Instagram, YouTube, TikTok, Facebook and X. Static or animated formats.
- StaticJPG/PNG image adapted per platform
- AnimatedMP4 video up to 15s · 1080×1080 (Feed) or 1080×1920 (Stories)
- Sponsored PodcastParticipation + YouTube + clips
- Event CoverageProgramming + website + social media
¿POR QUÉ WESTSIDE?
Qualified Audience
Audience aged 18-34, urban, connected, opinion leaders and active consumers of culture, fashion and technology.
Multi-platform
Simultaneous presence on website, YouTube, Twitch, TikTok, Instagram, Spotify and iOS/Android apps.
No Middlemen
Direct relationship with the Westside commercial team. Transparent negotiation, no intermediary agencies.
Credibility
10+ years of continuous operation. Reference in the national Hip-Hop scene with coverage of major festivals and artists.
ESPECIFICACIONES TÉCNICAS
All formats below are accepted by our OPEC system. Materials outside specifications may be rejected or reprocessed.
Static Banners
| Format | Dimensions | Max Weight | Encoding |
|---|---|---|---|
| Leaderboard (Header/Footer) | 728 × 90px | ≤ 50KB | JPG, PNG, GIF |
| Rotating Square | 400 × 400px | ≤ 50KB | JPG, PNG, GIF |
| Super Banner (Hero) | 1200 × 400px | ≤ 150KB | JPG, PNG, WebP |
| Fullscreen Overlay | 1920 × 1080px | ≤ 300KB | JPG, PNG, WebP |
Video Banners
| Format | Dimensions | Max Weight | Encoding |
|---|---|---|---|
| Animated Hero Banner | 1920 × 400px | ≤ 2MB | MP4 (H.264), max 15s |
| Fullscreen Ad | 1920 × 1080px | ≤ 5MB | MP4 (H.264), max 15s |
| Cross-Media Feed | 1080 × 1080px | ≤ 3MB | MP4 (H.264), max 15s |
| Cross-Media Stories | 1080 × 1920px | ≤ 3MB | MP4 (H.264), max 15s |
Audio / Spots
| Format | Dimensions | Max Weight | Encoding |
|---|---|---|---|
| Spot 15" | — | ≤ 2MB | MP3 (192kbps+) |
| Spot 30" | — | ≤ 3MB | MP3 (192kbps+) |
| Spot 60" | — | ≤ 4MB | MP3 (192kbps+) |
| Jingle / Intro | — | ≤ 6MB | MP3 ou WAV |
¿Hablamos de Negocios?
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